Core Viewpoint - Yantai, a traditional industrial city, is leveraging new consumption models and scenarios to upgrade its consumer market, successfully becoming a pilot city for new consumption formats and securing 300 million yuan in national funding [2][3]. Economic Development - Yantai's GDP is projected to reach 1,078.28 billion yuan in 2024, with a strong growth momentum, marking its entry into the "trillion-yuan city" category [3]. - The city has a population of 7.03 million, with an urbanization rate of 70.11%, and a per capita disposable income of 50,858 yuan, providing a solid foundation for new consumption [3]. Consumption Market Performance - The total retail sales of consumer goods in Yantai are expected to reach 375.75 billion yuan in 2024, with a growth rate of 6%, surpassing national and provincial averages [4]. - Restaurant revenue is projected at 44.846 billion yuan, reflecting a 12.8% increase, while per capita consumer spending is 31,665 yuan, indicating a significant rise in service consumption [4]. New Consumption Scenarios - The opening of Hema Fresh's first store in Yantai saw daily foot traffic exceeding 40,000 and a 50% increase in online orders, showcasing a successful integration of shopping and dining experiences [5]. - Since 2022, Yantai has attracted 190 new brand stores, with over 30% being flagship or concept stores, filling gaps in high-end and trendy consumption [5]. Cultural and Tourism Integration - The city has successfully integrated cultural and tourism sectors, with events like the Mars concert attracting 130,000 attendees and food competitions boosting local restaurant participation [5]. - Yantai is leveraging well-known IPs to enhance its tourism and consumption, with initiatives like the "Space + Tourism + Education" model expected to draw over 50,000 visitors for rocket launch events [6]. Future Plans - Following its selection as a pilot city, Yantai aims to establish 15 launch centers, attract 200 new brand stores, and create 30 service consumption clusters by 2025 [7].
烟台｜烟台以“三新”试点启新程
Da Zhong Ri Bao·2025-12-05 01:17