Trump’s World Liberty Financial to Debut RWA Products in January

Company Overview - World Liberty Financial, co-founded by the Trump family, is set to launch a new RWA product lineup in January 2026, focusing on instruments backed by materials such as oil, gas, cotton, and timber [1] - The company plans to pair these offerings with its dollar-linked stablecoin, USD1, and aims to broaden access to a global audience [1][2] Product Development - A debit card is in development, expected to debut in late 2025 or early 2026, along with a dedicated mobile app and wallet system [2] Market Trends - There is a growing interest in the RWA sector, driven by significant growth in tokenized asset markets, with instruments tied to government debt and real-world holdings experiencing extraordinary demand [3] - Major trading platforms are entering the tokenized asset space, exemplified by Robinhood's launch of a layer-2 network and tokenized shares for EU users [3] Market Data - The platform currently lists nearly 1,000 tokenized equities and pooled products on-chain, holding approximately $10.8 million in value [4] - Regulated tokenized public equities total $656 million, with monthly transfer activity reaching $1.14 billion; Ondo leads the market with a 52% share, followed by Backed Finance at 24% and Securitize at 20% [4] Institutional Interest - The recent funding round for tokenization platform OpenEden, backed by major industry players like Ripple and Gate Ventures, indicates expanding institutional demand for compliant yield-oriented digital instruments [5] - Kraken's acquisition of Backed Finance AG, the firm behind the xStocks token issuance platform, further highlights the growing interest in this sector [5]