外卖“国标”出台：剑指“幽灵外卖”、平台变相转嫁促销活动成本

Core Viewpoint - The recent implementation of the recommended national standard "Basic Requirements for Management of Takeaway Platform Services" aims to address issues such as "ghost takeaways," irrational competition, and insufficient protection of delivery personnel's rights in the takeaway industry [1][2]. Group 1: Platform Management and Responsibilities - The standard focuses on merchant management within platforms, guiding takeaway platforms to fulfill their primary responsibility for food safety [1][2]. - Platforms are required to establish dedicated teams to audit merchant information, including verifying business licenses and actual operating environments [2][3]. - Platforms must publicly disclose valid operating qualifications of merchants to ensure consumer awareness and strengthen food safety risk identification [3]. Group 2: Promotion and Pricing Regulations - The standard regulates promotional activities, distinguishing between "platform price promotions" and "merchant price promotions," stating that costs of platform promotions should not be passed on to merchants or delivery personnel [4][5]. - Platforms are prohibited from forcing merchants to participate in promotional activities and must not interfere with merchants' pricing autonomy [5]. - The standard mandates that platforms must inform merchants of promotional details at least seven days in advance [4]. Group 3: Delivery Personnel Rights and Welfare - The standard addresses the long working hours and high intensity faced by delivery personnel, requiring platforms to optimize dispatch algorithms considering various factors [6][7]. - Platforms and labor cooperation enterprises must ensure fair compensation and social security for delivery personnel, especially during adverse conditions [6]. - The standard emphasizes the need to protect delivery personnel's right to rest, including setting reasonable working hours and establishing fatigue warning mechanisms [7].