烟台以“三新”试点启新程

Core Insights - Yantai, a traditional industrial city, is leveraging "three new" approaches—new business formats, new models, and new scenarios—to upgrade its consumption landscape and has been selected as a pilot city for these initiatives, securing 300 million yuan in national subsidies [1][6] Economic Development - In 2023, Yantai became a "trillion-yuan city" with a projected GDP of 1,078.28 billion yuan in 2024, indicating strong economic momentum [2] - The city has a population of 7.03 million with an urbanization rate of 70.11%, providing a substantial consumer base, and a per capita disposable income of 50,858 yuan [2] Consumption Market Performance - The total retail sales of consumer goods in Yantai are expected to reach 375.75 billion yuan in 2024, with a growth rate of 6%, surpassing national and provincial averages [3] - Restaurant revenue is projected at 44.85 billion yuan, reflecting a 12.8% increase, while per capita consumer spending is 31,665 yuan [3] New Consumption Scenarios - The opening of Hema Fresh's first store in Yantai saw daily foot traffic exceeding 40,000 and a 50% increase in online orders, showcasing a successful integration of shopping and dining experiences [4] - Yantai has attracted 190 new brand stores since 2022, with over 30% being flagship or concept stores, filling gaps in high-end and trendy consumption [4] Cultural and Tourism Integration - The city is leveraging popular IPs to enhance its cultural tourism, with events like the Mars concert attracting 130,000 attendees and food competitions boosting local restaurant participation [5] - The integration of tourism and consumption is evident in new business models like "space tourism" and "industrial tourism," contributing to a vibrant economic landscape [5] Future Plans - Following its selection as a pilot city, Yantai aims to establish 15 launch centers, attract 200 new stores, and create 30 service consumption hubs, among other initiatives to enhance local consumption [6]