Qi Lu Wan Bao·2025-12-05 02:05Core Viewpoint - Wanda Film has officially signed a memorandum of understanding with IMAX Corporation and IMAX China to collaborate on derivative product development, brand IP incubation projects, and retail business, aiming to leverage both parties' industry advantages to expand in the global market [1][3]. Group 1: Strategic Collaboration - The collaboration will focus on developing derivative products, brand IP incubation, retail business, and global resource and channel synergy [3][6]. - Wanda Film's Chairman Chen Zhixi emphasized the importance of expanding into international markets as part of their "1+2+5" strategic framework, which includes both domestic and international markets [1][5]. Group 2: Market Positioning - Wanda Film's subsidiary HOYTS operates 62 cinemas with 536 screens in Australia, holding the top market share in the region [5]. - The company aims to enhance its international market presence through resource sharing and localized operations in Australia [5]. Group 3: Targeting Young Consumers - The film industry is increasingly focusing on younger consumer demographics, with Wanda Film capturing emotional needs through its "super entertainment space" strategy [6][7]. - The company has successfully launched multiple IP collaborations and derivative products, achieving significant sales growth, with total sales of IP derivatives reaching 106 million RMB, a 94% increase year-on-year [7]. Group 4: Technological Advancements - Wanda Film announced an expansion of its IMAX partnership, adding up to 27 IMAX laser systems to its existing agreement, enhancing the technological capabilities of its cinemas [9]. - The company is transitioning from content consumption to emotional consumption, supported by technological upgrades and comprehensive collaboration with IMAX [9].