Zheng Quan Shi Bao·2025-12-05 02:32Core Viewpoint - The Chinese automotive market faces uncertainty as it transitions into the "post-subsidy era," with increased competition and policy changes impacting sales expectations for the end of 2025 [1][2][5]. Group 1: Market Conditions - Many car manufacturers are uncertain about their sales expectations for December, with some executives stating they are unprepared for the challenges ahead [2]. - The withdrawal of local trade-in subsidies and the upcoming reduction in purchase tax for electric vehicles are significant factors contributing to the market's unpredictability [2][6]. - The cumulative sales of automobiles in China from January to October reached 27.687 million units, reflecting a year-on-year growth of 12.4% [6]. Group 2: Competitive Landscape - The automotive industry is entering a new phase where competition will focus on product quality, cost control, and user experience, marking a shift away from reliance on subsidies [1][4][10]. - The introduction of "bottom-line" subsidy schemes by companies like Xiaomi and NIO indicates a strategic response to pressure from declining sales and inventory management [3][4]. - The market is expected to see a significant differentiation among brands, with larger companies better positioned to absorb profit pressures compared to smaller firms [8][9]. Group 3: Future Outlook - Analysts predict that the automotive market will experience a decline in sales pressure due to macroeconomic factors and policy changes, leading to a more stable and mature phase for the electric vehicle sector [8][10]. - The competition will intensify, with companies needing to innovate and improve efficiency to survive, as traditional factors like technology and cost control become critical in consumer decision-making [9][10]. - The industry is anticipated to undergo a significant reshaping, with only a few strong brands likely to survive in the long term, as indicated by industry leaders [11].