Zhong Jin Zai Xian·2025-12-05 02:30Core Insights - JD's discount supermarket opened its first store in Anhui, attracting significant consumer interest and setting a new sales record for single-day supermarket openings in the region [1][16] - The store's core philosophy is "Everyday Low Prices, Just Pay for Value," leveraging JD's strong supply chain capabilities to offer competitive pricing [1][10] Customer Engagement - Long queues formed before the store opened, indicating high consumer anticipation, and the store experienced peak customer traffic immediately after opening [3] - The vibrant atmosphere and high foot traffic demonstrated JD's strong brand appeal and market attraction [3] Sales Performance - Key products sold out quickly, including over 38,000 fresh eggs, showcasing consumer demand for high-quality goods [5] - The meat section was particularly popular, with nearly 1,000 pounds of various pork cuts sold, reflecting JD's competitive pricing and supply chain efficiency [8] Supply Chain and Pricing Strategy - The store utilizes a self-built warehouse of 14,000 square meters to ensure efficient replenishment and fresh product availability within a 25-kilometer radius [10] - By adopting a "direct sourcing + factory supply" model, JD reduces intermediary costs, translating to tangible price advantages for consumers [10] Product Range and Local Integration - JD's private label products performed exceptionally well, with top-selling items including affordable noodles and snacks, reinforcing the brand's commitment to quality at low prices [12] - The store also incorporated local specialties, enhancing emotional connection with local consumers and improving customer satisfaction [14] Future Expansion Plans - Following the successful launch in Anhui, JD plans to expand its discount supermarket model to more cities, aiming to drive regional consumption upgrades and healthy retail ecosystem development [16]