Zhong Guo Jing Ji Wang·2025-12-05 02:44Core Insights - CITIC Bank has been awarded the "China Annual Bank" title again, marking its second win since 2017, highlighting its brand influence and recognition in the banking sector [1][4] - The bank's brand philosophy, "Let Wealth Have Temperature," reflects a strategic transformation that integrates customer needs across various financial services [2][9] - CITIC Bank's brand value has increased by 27.2% to $16.953 billion, leading among mainland Chinese banks, and it has achieved a global AAA ESG rating [1][3] Brand Strategy - The bank has redefined its brand role by focusing on "truth, goodness, and beauty," emphasizing risk management, support for the real economy, and enhancing customer experience [2][6] - CITIC Bank's comprehensive service matrix spans retail, corporate, and financial markets, showcasing its ability to meet diverse customer needs [2][3] Financial Performance - For the first three quarters of 2025, CITIC Bank reported revenues of 156.598 billion yuan and a net profit of 53.391 billion yuan, maintaining stable profitability [7] - As of the end of Q3 2025, the bank's total assets reached 9,898.128 billion yuan, with a non-performing loan ratio of 1.16%, indicating strong asset quality [8] Social Responsibility and Innovation - CITIC Bank has significantly supported strategic emerging industries and green finance, with loans exceeding 450 billion yuan for strategic industries and nearly 320 billion yuan for green credit [6][8] - The bank has launched innovative charitable financial products, raising 2.879 billion yuan for children's education and healthcare projects [8] Customer-Centric Approach - The bank's "Happiness+" pension service system addresses the needs of the aging population, providing comprehensive solutions that extend beyond traditional retirement planning [9][10] - CITIC Bank's initiatives aim to enhance financial accessibility and satisfaction among the public, aligning with national strategies to boost consumption and domestic demand [10][12] Brand Evolution - The bank's brand evolution reflects a shift from product-centric competition to a holistic experience-driven approach, emphasizing trust, emotion, and values [13][15] - CITIC Bank's achievements serve as a benchmark for the banking industry, demonstrating that financial institutions can balance strength and warmth while contributing to national strategies and individual well-being [13][14]