Zhong Jin Zai Xian·2025-12-05 03:10Group 1 - The core idea of the news is the establishment of the "Nourishing Old Brand Alliance" by JD Health in collaboration with over twenty leading traditional Chinese medicine brands to address market changes and explore digital and youthful transformation paths for these brands [1][2] - The health consumption trend is shifting towards online, functional, and youthful preferences, with the online market for nourishing health products showing a compound annual growth rate of over 30% on JD's platform [2] - Traditional nourishing products are evolving from basic agricultural products to more convenient, snack-like, and functionally complex processed forms, such as ready-to-eat products and individually packaged items, aligning with modern consumer needs for easy nourishment [2] Group 2 - JD Health has been collaborating deeply with numerous old brand companies, helping them achieve both sales and user growth while refreshing their brand image to appeal to a new generation of consumers [4] - The "Nourishing Old Brand Alliance" will provide systematic support to its members, addressing challenges such as brand youthfulness, user reach, and supply chain efficiency [4] - JD Health's data insights have identified strong demand for traditional nourishing products like Ejiao, leading to the development of new products such as the "Ejiao Astragalus Oral Liquid" in partnership with brands like Jiuzhitang [4]