连云港：冬日海州文旅“热力”出圈 多元玩法点燃冬季旅游市场

Core Insights - The winter tourism in Haizhou District, Lianyungang City remains vibrant despite the drop in temperature, with diverse experiences such as nature classes, trendy photo shoots, and outdoor camping emerging to attract visitors [1][4] - Traditional scenic spots are evolving to become preferred destinations for family outings, integrating activities that promote nature appreciation and physical exercise [1][2] Group 1: Traditional Scenic Spots - Scenic areas like Taohua Jian are enhancing their offerings with interactive projects tailored for families, such as jungle nets and archaeological exploration, making them more appealing to children [2] - The traditional scenic spots are innovating by improving infrastructure and creating immersive experiences, moving beyond mere "check-in" tourism to attract a broader audience [2][4] Group 2: Emerging Business Models - The rise of the "accompanying photography" economy is evident, with young entrepreneurs and students capitalizing on social media trends to offer photography services, thus creating a supportive ecosystem including clothing rentals and scene setups [3] - The integration of sports and camping is unlocking new leisure opportunities during winter, with various scenic spots providing camping facilities and packages, making it accessible for visitors without their own gear [3][4] Group 3: Overall Market Dynamics - The combination of innovative upgrades in traditional scenic spots and the growth of new business models is contributing to a thriving winter tourism market in Haizhou, effectively dispelling the notion of a "winter tourism off-season" [4]