Zhong Guo Zheng Quan Bao·2025-12-05 05:20Core Viewpoint - Ele.me has rebranded to Taobao Flash Purchase, marking a step towards integrating lifestyle services with e-commerce as part of Alibaba's strategy to create a large consumer platform [4]. Group 1: Company Updates - Ele.me and Taobao Flash Purchase will undergo a complete rebranding, with the transition starting immediately [1]. - Alibaba's revenue for Q2 of FY2026 (Q3 2025) was 2,477.95 billion yuan, a 5% year-on-year increase, but operating profit dropped by 85% to 53.65 billion yuan due to investments in instant retail and user experience [5]. - Meituan reported a slight revenue increase of 2% to 954.88 billion yuan for Q3 2025, but faced an adjusted net loss of 160.10 billion yuan, compared to a profit of 128.29 billion yuan in the same period last year [4]. Group 2: Market Competition - The intense competition in the food delivery sector has significantly impacted the financial performance of major players like Alibaba, Meituan, and JD.com [4]. - JD.com reported a total revenue of 2,991 billion yuan for Q3, a 14.9% year-on-year increase, but net profit fell by 54.7% to 53 billion yuan, with new business losses reaching 157.4 billion yuan [5]. Group 3: Strategic Focus - Both Alibaba and JD.com view instant retail as a long-term strategy, with JD.com focusing on establishing market share in the "quality takeaway" sector [5]. - Alibaba has seen significant improvements in unit economic efficiency (UE) for Taobao Flash Purchase since October, with losses per order halved compared to July and August [6]. - Meituan's CEO emphasized the unsustainability of the price war in the food delivery market, advocating for high-quality and sustainable development in the industry [6].