Xin Hua Cai Jing·2025-12-05 05:34Industry Dynamics - Li Rui, the Secretary of the Zunyi Municipal Committee, emphasized the focus on "stabilizing liquor and strengthening non-liquor" industries to promote high-quality development in Zunyi, with plans for green and intelligent transformation of the liquor industry and development of emerging sectors like big data and new energy [4] - The modern logistics park project for sauce liquor in Renhuai, with a total investment of approximately 500 million yuan, has officially commenced, aiming to create a comprehensive logistics platform integrating intelligent warehousing and supply chain services [4] - The new national standard for Laobai Gan aromatic liquor has been officially implemented, introducing new terminology, definitions, and production process requirements [5] - In Guangzhou, beer production from January to October 2025 decreased by 3.2% year-on-year, with a total output of 805,700 hectoliters [6] Company Dynamics - The Guizhou Moutai Public Welfare Foundation has been awarded a 5A rating by the Guizhou Provincial Civil Affairs Department, having received 367 million yuan in public welfare funds and benefiting over 5 million people through various projects [6] - The official Douyin account "Xiao Moutai" has been launched to share updates on the iMoutai app and engage younger audiences through short videos, enhancing user interaction and brand exposure [6] - Wuliangye has launched a co-branded liquor for the 2026 FIFA World Cup, promoting it through a marketing strategy that connects sports and liquor consumption [6] - The 2025 Fenjiu Global Distributor Conference highlighted the company's focus on transforming its business model and enhancing consumer engagement as part of its revival program [6] - Luzhou Laojiao has been recognized in the "2025 Sichuan Provincial State-owned Enterprises Technology Innovation Typical Cases" for its innovative technology in utilizing brewing waste, achieving over 90% resource utilization [6]