Feng Huang Wang·2025-12-05 05:40Core Insights - The global smart vacuum cleaner market is expected to maintain strong growth, with a significant reshaping of the competitive landscape by 2025 [1][2] - All top five global vendors in terms of shipment volume are Chinese brands, indicating China's leading position in supply chain and technology in this sector [1] Group 1: Market Performance - In the first three quarters of 2025, the global smart vacuum cleaner market shipped a total of 17.424 million units, representing a year-on-year growth of 18.7% [1] - The third quarter alone saw shipments of 6.161 million units, with a year-on-year increase of 22.9% [1] - The Middle East, Africa, and Europe are identified as key growth engines driving the industry's expansion [1] Group 2: Company Performance - Roborock ranked first globally with cumulative shipments of 3.788 million units in the first three quarters, focusing on low-profile cleaning solutions [1] - Ecovacs achieved cumulative shipments of 2.453 million units, marking a year-on-year growth of 27.7%, and is accelerating its international expansion [1] - Dreame performed notably in the European market, holding a 26.8% shipment share in Western Europe, although it faced a decline in domestic market share [1] Group 3: Market Trends and Challenges - Xiaomi is performing well in the Asia-Pacific market due to its mid-range value-for-money strategy and ecosystem advantages [2] - The Chinese market saw shipments of 4.63 million units in the first three quarters, with a year-on-year increase of 27.2% [2] - DJI has entered the vacuum cleaner market, quickly becoming the sixth largest player in China, introducing new competition and uncertainty [2] - The industry faces challenges with high inventory pressure, impacting manufacturers' inventory turnover, profit management, and future product strategies [2]