数娱工场 | 2025年中国电竞产业报告解读：高基数增长的“喜”与结构不均衡的“忧”

Core Insights - The Chinese esports industry is experiencing a recovery and adjustment phase, with a projected revenue of 293.31 billion yuan in 2025, marking a 6.40% year-on-year increase, the highest growth rate in three years [2][33] - The industry faces structural issues, particularly a heavy reliance on live streaming for revenue, which constitutes 80.81% of total income, while direct revenue from events and clubs only accounts for 15.03% [5][33] - User growth is plateauing, with a projected user base of 495 million in 2025, reflecting a 1.06% increase, indicating future growth will depend more on enhancing existing user engagement rather than acquiring new users [8][33] Industry Overview - The esports industry in China is recovering from a decline in sales revenue experienced in the previous two years, indicating improved monetization capabilities [2] - The dominance of shooting games is evident, comprising 28.3% of esports gameplay types, with mobile platforms leading at 58.6% [9][33] - The number of professional esports events is increasing, with 142 events planned for 2025, a rise of 18 from the previous year, and over half of these events being held offline [14][33] Regional Dynamics - Shanghai maintains its status as the "global esports capital," hosting 19.2% of offline events and having 38 esports clubs, both leading figures nationally [17][33] - Other major cities like Chengdu, Chongqing, Hangzhou, and Beijing form a strong second tier for event hosting, contributing to a significant concentration of esports clubs [22][33] International Expansion and Challenges - The international presence of Chinese esports is growing, with successful events held globally, showcasing the competitive edge of Chinese esports in terms of business models and content operation [25][33] - However, the club ecosystem shows signs of vulnerability, with 54.3% of clubs participating in only one type of event, which raises concerns about their resilience to market changes [29][33] Conclusion - The Chinese esports industry is characterized by stable revenue growth, increased offline events, and significant regional clustering, alongside challenges such as revenue dependency on live streaming and a need for diversified club participation [33]