智通财经网·2025-12-05 05:45Global Market Overview - The global smart vacuum cleaner market shipped a total of 17.424 million units in the first three quarters of 2025, representing a year-on-year growth of 18.7%, with 6.161 million units shipped in Q3 alone, marking a 22.9% increase [1] - The Middle East, Africa, and Europe have emerged as key growth drivers for the industry [1] Company Performance - Stone Technology (688169.SH) led the global shipment with 3.788 million units in the first three quarters, showing strong performance in the U.S., Germany, South Korea, and Turkey, where it maintained the top position [4] - Ecovacs (603486.SH) shipped 2.453 million units in the first three quarters, achieving a year-on-year growth of 27.7%, and retained the top position in the Chinese market [5] - Dreame ranked first in the European market in the first three quarters, with a market share of 26.8% in Western Europe, although it faced a noticeable decline in its domestic market share [6] - Xiaomi (01810) continues to focus on mid-range value-for-money products while expanding into high-end product lines, performing well in domestic and Asia-Pacific markets [7] - Yunji's global shipment volume ranked among the top five, with significant growth in the U.S. and Asia-Pacific markets, while maintaining a 16.2% market share in the domestic market [8] Chinese Market Insights - The Chinese smart vacuum cleaner market shipped 4.63 million units in the first three quarters, with a year-on-year increase of 27.2%, indicating sustained industry growth [10] - Despite fluctuations in national subsidy policies, leading manufacturers have effectively countered these impacts through product upgrades and AI integration, maintaining steady market growth [10] - The market is experiencing increased competition, with DJI entering the market in August and ranking sixth in shipments, adding new competitive dynamics [10] - The industry faces significant inventory pressure, posing challenges for manufacturers in inventory turnover, profit management, and future product planning [10] Industry Trends - IDC's senior analyst Zhao Siquan noted that the robust growth of the global vacuum cleaner market is attributed to continuous product iteration by Chinese manufacturers, enhanced channel operations, and deepened market demand [11] - Future competition in the industry is expected to escalate, focusing on AI technology empowerment and home ecosystem collaboration, with technological innovation and ecosystem integration becoming key for companies to stand out [11]