（神州写真）年轻人爱上“风物旅行” 沉浸式感受在地文化

Core Viewpoint - The rise of "cultural travel" among young Chinese tourists reflects a shift from traditional sightseeing to immersive experiences that emphasize local culture and lifestyle [1][6]. Group 1: Definition and Trends - "Cultural travel" refers to experiences that highlight unique local cultural expressions, including traditional cuisine, festivals, intangible cultural heritage, and local customs [1]. - A report by the China Tourism Research Institute and Mafengwo indicates that young travelers are increasingly seeking to understand the culture, history, and lifestyle of their destinations, moving beyond mere photo opportunities [1]. Group 2: Local Experiences - Young tourists are prioritizing "on-the-ground experiences," desiring to engage with local life and culture, as evidenced by their participation in local activities and festivals [3]. - Events such as the "Ma Street Book Fair" in Henan and traditional activities in Tianjin and Fujian are attracting young visitors who wish to experience local customs firsthand [3][4]. Group 3: Impact on Local Economies - The popularity of "cultural travel" is revitalizing lesser-known towns, such as Gegu Town in Tianjin, which has seen an influx of tourists due to its unique cultural heritage and festivals [6]. - The transformation from "sightseeing" to "living" is expanding cultural spaces from tourist attractions to everyday life, enhancing local economies and cultural recognition [6][7]. Group 4: Future Prospects - "Cultural travel" is expected to become a new growth point for the cultural and tourism economy in small towns and counties, driven by young people's interest in local culture [7]. - Many regions are now developing immersive cultural tourism products and aiming to make festival experiences more regular and sustainable, thus attracting visitors year-round [7].