从“技术长跑者”到“生态破局者”，“理工男”奇瑞做对了什么？

Core Insights - Chery Group achieved remarkable sales figures in November 2025, selling 272,536 vehicles, with electric vehicles (EVs) accounting for 116,800 units, marking a 50.1% year-on-year increase and a historical high [1][2] - The cumulative sales from January to November reached 2,561,500 vehicles, a growth of 11.1% year-on-year, with EV sales hitting 814,685 units, up 69.4% [1][3] - Chery's net profit for the first three quarters grew by 28%, significantly outpacing the 17.94% revenue growth, indicating a sustainable growth model [2] Sales Performance - In November 2025, Chery's total vehicle sales reached 272,536, with EV sales contributing significantly to this figure [2] - Cumulative sales for the year reached 2,561,500 vehicles, with exports totaling 1,199,600 units, reflecting a 14.7% increase [1][4] - Chery's global user base exceeded 18.28 million, with over 5.7 million users located overseas [10] Strategic Focus - Chery's growth is driven by two main strategic pillars: the explosive growth of its EV segment and its global expansion efforts [3][4] - The company has adopted a dual-track strategy, focusing on both new energy and upgraded fuel vehicles, allowing it to cater to diverse market demands [11][13] - Chery's commitment to R&D is evident, with over 10.5 billion yuan invested in 2024, supporting its "Yaoguang 2025" strategy [14] Global Expansion - Chery's exports have become a significant revenue source, with overseas sales contributing nearly half of its total revenue [6][7] - The company has successfully penetrated high-value markets like Europe, with sales in the EU and the UK reaching 171,000 units, a 240% increase year-on-year [5][20] - Chery's global strategy includes local partnerships and production, enhancing brand acceptance and mitigating trade barriers [15][16] Product Diversification - Chery's product lineup includes multiple brands, with the Chery brand selling over 1.54 million units and the Jietu brand achieving over 570,000 units in sales [8] - The company has developed a range of products targeting different market segments, from economy to luxury vehicles [13][21] Long-term Vision - Chery's approach emphasizes building a comprehensive ecosystem centered around user needs, transitioning from a car manufacturer to a mobility service provider [21] - The company maintains a balance between quality control and cost management, ensuring competitive pricing while achieving substantial profit margins [24] - Chery's focus on long-term strategies and systematic capabilities positions it uniquely in the automotive industry, allowing it to navigate market challenges effectively [27]