我国首项外卖平台推荐性国家标准发布 新国标提出哪些“实招儿”？

Core Viewpoint - The new national standard for food delivery platforms aims to address issues such as "ghost deliveries," irrational competition, and insufficient protection of delivery personnel's rights, thereby enhancing service quality and ensuring fair competition in the market [1][3]. Group 1: Issues Addressed by the New Standard - The new standard emphasizes the need for stricter management of merchant onboarding to prevent "ghost deliveries," requiring platforms to verify the legitimacy of new merchants and their operating environments [3][4]. - Platforms are mandated to conduct random checks and monitoring of merchant information to eliminate the possibility of "ghost deliveries" [4]. - The standard promotes transparency in food preparation through initiatives like "Internet + Bright Kitchen," allowing consumers to see the food preparation process via video monitoring [4][5]. Group 2: Merchant Rights and Promotional Practices - The new standard addresses the impact of aggressive subsidy wars on merchants, clarifying that platforms must bear the costs of promotional activities and cannot pass these costs onto merchants or delivery personnel [5][6]. - It ensures that platforms cannot force or indirectly compel merchants to participate in promotional activities, nor can they interfere with merchants' pricing autonomy [5][6]. - The standard aims to prevent "involution" in competition by clearly distinguishing between platform-led promotions and merchant-led promotions [5][6]. Group 3: Delivery Personnel Rights - The new standard outlines measures to optimize delivery rules, safeguard labor income, and reduce the workload for delivery personnel [6][7]. - It specifies that platforms should consider factors like traffic, weather, and delivery difficulty when optimizing dispatch algorithms to alleviate pressure on delivery personnel [6][7]. - The standard prohibits platforms from using deductions as penalties for late deliveries and emphasizes the need for fair compensation mechanisms that align with the workload of delivery personnel [6][7]. Group 4: Implementation and Regulatory Oversight - Following the release of the new standard, regulatory bodies are tasked with ensuring its effective implementation, particularly in major markets like Beijing, where daily order volumes reach approximately 3.5 million [7]. - Regulatory authorities will integrate the core elements of the national standard into compliance evaluation systems for platform enterprises and enhance oversight to ensure adherence to the new regulations [7].