西安推动“唐诗之都”建设 开拓千亿级文化经济新赛道

Core Perspective - Xi'an is leveraging its rich cultural heritage, particularly its association with Tang poetry, to create a new economic growth engine worth hundreds of billions, aiming to establish an international-level Tang poetry cultural brand by 2025 [1][5]. Group 1: Cultural Resources and Initiatives - Xi'an possesses unique cultural resources with over 20,000 poems related to the city from the "Complete Tang Poems," including works by famous poets like Li Bai and Du Fu [2]. - The city has launched 26 specific tasks to promote the active transmission of Tang poetry culture, transforming it from mere historical documentation to living heritage [2]. - Major attractions like the Big Wild Goose Pagoda and the Tang Paradise are enhancing visitor experiences through immersive installations and sculptures that celebrate Tang poetry [2]. Group 2: Technological Integration and Consumer Experience - Digital technology is revitalizing tourism by transforming poetry consumption from passive observation to immersive participation, exemplified by the Qujiang Flying Theater, which offers a unique visual experience of Tang poetry [3]. - Nighttime economy initiatives, such as interactive poetry performances and themed products, are creating a comprehensive immersive experience that integrates cultural elements into consumer goods [4]. Group 3: Policy Framework and Development Strategy - Xi'an's government is implementing a systematic policy framework to build a Tang poetry IP ecosystem, with a three-year plan that includes cultural heritage protection, tourism integration, and brand development [5]. - The city plans to host the "Chang'an Lantern Festival" earlier in 2026, incorporating modern technology to create immersive experiences centered around Tang poetry [6]. Group 4: Economic Impact and Growth Projections - By the end of 2024, Xi'an's cultural and related industries are projected to achieve revenues of 81.29 billion yuan, marking a 2.6% year-on-year growth, laying a solid foundation for a cultural industry worth over 100 billion yuan [2]. - The city aims to enhance its cultural confidence and innovation-driven growth, contributing to the modernization and industrialization of traditional culture [6].