茶饮市场再现黑马，甜心皮皮三个月获近亿元投资融资，签约门店超1500家

Core Insights - The emerging tea beverage brand, Sweetheart Pipi, has achieved significant milestones by securing 1,508 store cooperation intentions within three months and attracting nearly 100 million yuan in investment from well-known domestic institutions, surpassing the early expansion speed of leading brands like Mixue Ice City and Bawang Tea Sister, indicating untapped growth potential in the tea beverage market [1] Expansion Strategy - As of November 2025, Sweetheart Pipi has established cooperation intentions for 1,130 stores domestically, focusing on regions such as Yunnan, Guizhou, Sichuan, Chongqing, and coastal areas; internationally, it has rapidly expanded with 378 intended stores across Vietnam, Indonesia, Malaysia, Australia, New Zealand, North America, and the Middle East [2] - The brand's monthly revenue per store exceeds the industry average, and it has set a goal to achieve "10,000 store chains" within the next year, which would position it among the top tier in the tea beverage industry, showcasing its strategic execution capabilities and high growth potential for investors [2] Investment Appeal - In a tightening investment environment for the tea beverage industry, Sweetheart Pipi has secured nearly 100 million yuan in funding as of November, driven by the strength of its elite team [3] - The founder, Guo Guanghui, has 15 years of experience in the domestic and Southeast Asian markets, bringing valuable local resources; the core team includes members from established brands like Mixue Ice City, Bawang Tea Sister, Kud Coffee, and Luckin Coffee, enhancing the brand's risk resilience and feasibility for international expansion [3] Supply Chain Strength - Sweetheart Pipi's rapid expansion is supported by a robust supply chain, featuring an in-house R&D team and core raw materials produced by its own factories, along with a regional warehousing and logistics network [4] - This supply chain capability ensures stable store operations and supports simultaneous domestic and international market expansion, laying a foundation for long-term competitiveness, particularly with customized strategies for diverse overseas markets [4] Industry Impact and Market Outlook - The rise of Sweetheart Pipi indicates that new brands can find growth opportunities through innovation, even in a market dominated by established players like Mixue Ice City and Gu Ming [5] - According to data from the China Chain Store and Franchise Association and Northeast Securities, the market size of China's tea beverage industry is expected to exceed 400 billion yuan in 2024 and reach 573.2 billion yuan by 2028, with a compound annual growth rate (CAGR) of 17.3% from 2023 to 2028 [5] - This round of financing represents a significant phenomenon in the tea beverage industry for 2025, reflecting the maturity and global confidence of Chinese brands; the ability of Sweetheart Pipi to achieve its "10,000 store goal," maintain competitiveness, and build a brand moat will serve as a benchmark for the industry and provide insights into the resilience of the Chinese consumer market [5] Conclusion - Sweetheart Pipi's performance demonstrates that innovation and efficient execution can drive industry progress even in a saturated tea beverage market [6] - Its development path not only serves as a reference for similar brands but also highlights the importance of supply chain and team integration in investment decision-making [6]