Yahoo Finance·2025-12-03 19:47Core Insights - The ongoing competition between Coca-Cola and PepsiCo, known as the Cola Wars, has seen significant developments, particularly with Dr Pepper emerging as a strong contender in the market [2][3][7]. Market Position - Coca-Cola remains the dominant player in the U.S. soda market with a market share of 19.2% [7]. - Dr Pepper has recently overtaken Pepsi to become the second-largest soda by sales volume, achieving a market share of 8.3% [7]. - Pepsi has dropped to the fourth position, following Dr Pepper and Sprite, which now holds the third spot [7]. Historical Context - The Cola Wars intensified in the 1980s, highlighted by Coca-Cola's controversial introduction of 'New Coke' in 1985, which ultimately benefited its sales [2][3]. - The rivalry between Coca-Cola and Pepsi has been characterized as a "blood feud," indicating the intensity and longevity of their competition [3]. Emerging Competitors - Keurig Dr Pepper is looking to revitalize RC Cola, a brand with over 120 years of history, in an effort to challenge the dominance of Coca-Cola and Pepsi [6].