HEINEKEN appoints new regional President Americas

Core Viewpoint - Heineken N.V. has appointed Alex Carreteiro as Regional President Americas, effective March 1, 2026, succeeding Marc Busain, who left the company on October 1, 2025 [1][5]. Group 1: Appointment Details - Alex Carreteiro joins Heineken from PepsiCo, where he was the CEO of PepsiCo Brazil & South Cone Foods, overseeing 16,000 employees and 10 factories across multiple countries [2]. - Under Carreteiro's leadership, PepsiCo's Brazil business doubled in size and was recognized as PepsiCo's Global Business Unit of the Year in 2024 [2]. Group 2: Professional Background - Carreteiro has nearly two decades of experience at Nestlé, holding senior roles in General Management, Sales, and Finance across Europe and the Americas [3]. - His last position at Nestlé was Vice President of North America, and he also served as CEO of the Latin Caribbean region and Managing Director of Nestlé Waters Brazil and Portugal [3]. Group 3: Expertise and Leadership Style - Carreteiro brings extensive expertise in beverages and food, with a strong track record in M&A and post-merger integration [4]. - He is known for building high-performing, diverse teams and has demonstrated commercial excellence by establishing trust-based relationships with trade partners [4]. Group 4: Strategic Importance - Dolf van den Brink, CEO and Chairman of the Executive Board, emphasized that Carreteiro's appointment aligns with Heineken's ambition to accelerate growth and transformation in the Americas, which is critical to the company's long-term EverGreen strategy [5].