彭滨：满足消费者健康需求是饮料行业的重要战略定位

Core Insights - The 2025 Boao Forum for Entrepreneurs held discussions on new consumption trends, industry upgrades, and brand growth, highlighting the shift in consumer focus from products to services and experiences [1][3] - Huabin Group emphasized the importance of understanding consumer needs and ensuring product safety as foundational to brand building, while also announcing the launch of a new product, "New Zhanma," which focuses on aesthetics and taste [2][3] Group 1: New Consumption Trends - The Chinese consumption market is experiencing steady growth alongside a profound structural transformation, with a shift towards rational consumer preferences and emotional value satisfaction [1] - Offline channels are revitalizing customer engagement through enhanced experiences and personalized services [1] Group 2: Huabin Group's Development - Huabin Group pioneered the energy drink market in China by introducing Red Bull, which has become a trusted brand over 30 years, contributing to a revenue-generating industry chain worth hundreds of billions [2] - The company is committed to high-quality standards and has implemented a traceable quality management system across its supply chain, ensuring product safety and brand reputation [3] Group 3: Future Strategies - Huabin Group plans to increase investments in digital factories, promote smart manufacturing, and pursue green production to align with national development goals [3] - The company aims to explore transformative pathways by leveraging its position as a leading enterprise to foster collaboration across the supply chain [3]