Mei Ri Jing Ji Xin Wen·2025-12-05 08:13Core Viewpoint - The introduction of the national standard for food delivery platforms aims to address long-standing issues such as "ghost deliveries," the protection of delivery personnel's rights, and irrational competition among platforms, thereby enhancing the overall service management and transparency in the industry [1][2][3]. Group 1: National Standard Implementation - The national standard titled "Basic Requirements for Food Delivery Platform Service Management" was released by the State Administration for Market Regulation on December 4, 2023, and major platforms like Meituan, JD Delivery, and Taobao Shanguo announced voluntary compliance [1][2]. - The standard mandates that merchants actively participate in the "Internet + Bright Kitchen" initiative, which involves real-time video monitoring of food preparation processes, and platforms are required to support this implementation [1][3]. Group 2: Merchant Management - The standard emphasizes the need for stricter management of merchants to combat "ghost deliveries" and "explosive orders," requiring merchants to provide location-verified videos and ensuring that platforms conduct monthly checks on at least 5% of merchant operations [3][4]. - It also highlights the importance of food safety risk identification and mandates verification of merchant information in cases of customer complaints or discrepancies in operational addresses [3]. Group 3: Pricing Behavior - The standard addresses issues of excessive and irrational pricing by platforms, stating that the costs of promotional activities should be borne by the platforms themselves and not passed on to merchants or delivery personnel [4]. - It prohibits platforms from penalizing merchants who do not participate in promotions by reducing their visibility or limiting their traffic [4]. Group 4: Delivery Personnel Rights - The standard calls for the optimization of scheduling algorithms and the protection of delivery personnel's rights, including fair compensation and the provision of subsidies during adverse conditions [5]. - It specifies that penalties for delivery delays should not involve deductions from earnings, promoting a more equitable treatment of delivery workers [5]. Group 5: Consumer Rights Protection - The standard addresses consumer rights by prohibiting practices such as "big data killing" and personal information leakage, ensuring that promotional pricing is applied equally to all consumers under similar conditions [5]. - It mandates clear notifications for automatic renewals and extensions to protect consumer interests [5]. Group 6: Industry Transition - The food delivery market is shifting from a focus on aggressive subsidies and competition to a model emphasizing food safety, service quality, and social responsibility, marking a transition to a "quality competition" phase [2][6]. - Recent financial reports indicate that major platforms have incurred significant costs in their competitive strategies, leading to a collective reflection on sustainable development paths within the industry [6][7]. - The introduction of the national standard is seen as a catalyst for this transition, providing clear guidelines for enhancing service quality and operational transparency [7].