OPPO高管陈希评饿了么更名淘宝闪购：安卓图标在桌面上找不着了

Core Viewpoint - The "Ele.me" app has been rebranded to "Taobao Flash Sale," with updates to its icon and name, reflecting a strategic shift in Alibaba's approach to its food delivery and instant retail business [2][5]. Group 1: App Rebranding - The "Ele.me" app has undergone a complete rebranding to "Taobao Flash Sale" as of December 5, following an update to the latest version [2][5]. - Users have reported that the app's icon and name have automatically changed to "Taobao Flash Sale," with visual elements now featuring an orange color scheme [2][5]. Group 2: Business Strategy - Alibaba's management emphasized during a recent earnings call that the first phase of Taobao Flash Sale has achieved rapid scale expansion, while the second phase focuses on optimizing economic benefits, laying a foundation for sustainable long-term growth in the food delivery sector [2][5]. - The company has expressed increased commitment to long-term investments in instant retail, indicating confidence in the business model's viability [2][5].