Xin Hua Wang·2025-12-05 08:52Core Viewpoint - The 2025 Entrepreneur Boao Forum held in Hainan focused on "Linking the World, Leading the Future: New Opportunities in the 14th Five-Year Plan," gathering global business leaders to discuss new opportunities and paths for development [1] Group 1: Company Initiatives - Bosideng showcased its AREAL high-end product line at the forum, integrating fashion aesthetics with modern technology to create an immersive cultural experience [1][6] - The AREAL pop-up store, inspired by the "∞" symbol, emphasizes a "boundary-less" design aesthetic, transforming the space into a three-dimensional expression of the brand's philosophy [2][5] - The pop-up store features a central "8" shaped installation that embodies the core concept of "breaking boundaries and moving forward," aligning with the AREAL series' vision [2][5] Group 2: Product Features - The AREAL line, developed in collaboration with renowned designer Kim Jones, represents a fusion of functionality and fashion, breaking the boundaries between outdoor and urban wear [5][9] - The collection redefines down jackets with a layering system that allows for versatile use across different scenarios, promoting a modern wardrobe that balances functionality and elegance [6][9] - Bosideng utilizes premium wool and custom fabrics in the AREAL line, combining natural materials with high-tech textiles to achieve both comfort and practicality [8] Group 3: Brand Positioning - The pop-up store at Boao signifies a key step in Bosideng's brand upgrade, reflecting the shift from "technology output" to "value output" for Chinese brands [9][11] - Bosideng has positioned itself on a global scale, participating in major international fashion weeks and expanding its international presence, aligning with the Belt and Road Initiative [9][11] - The collaboration with international designers illustrates Bosideng's commitment to finding its voice in the global market, merging Eastern craftsmanship with Western fashion trends [9][11]