Nan Fang Du Shi Bao·2025-12-05 08:56Core Viewpoint - The implementation of the new national standard for food delivery platforms, titled "Basic Requirements for Delivery Platform Service Management" (GB/T 46862—2025), aims to address issues such as "ghost deliveries," irrational competition, and insufficient protection of delivery personnel's rights within the industry [1][2][7]. Group 1: Standard Implementation - Major food delivery platforms, including Meituan, Taobao Flash Purchase, and JD Delivery, have committed to voluntarily implementing the new national standard and integrating its requirements into their operational management and service processes [1][7]. - All three platforms participated deeply in the drafting and formulation of the standard, contributing to discussions on core clauses and endorsing principles such as fair competition and service quality enhancement [2][4][6]. Group 2: Focus Areas of the Standard - The standard focuses on four main areas: merchant management, platform fees and promotional practices, labor management, and dispute resolution within the platform [1][7]. - Specific measures include requiring merchants to provide location-verified videos to combat "ghost deliveries," implementing dynamic review mechanisms for risk monitoring, and ensuring transparency in fee structures by detailing service charges to merchants [8]. Group 3: Industry Impact and Future Directions - The standard represents a shift from an "efficiency-first" approach to a "people-centered" philosophy, aiming to balance corporate profits with the rights of workers in the delivery sector [9]. - The market regulatory authority plans to promote the standard actively, encouraging the industry to adopt these guidelines to enhance service management and protect the rights of various stakeholders [9].