OPPO刘作虎亲征手持影像市场，跨界能否破解手机增长之困？

Group 1 - OPPO's Chief Product Officer, Liu Zuohua, will lead the Pocket handheld smart imaging device project, marking a strategic move into the mobile imaging market, which has seen annual sales exceed 10 million units [2] - The decision to enter the handheld smart imaging device sector is influenced by the stagnation in the smartphone market, where OPPO's market share has dropped to fifth in China and failed to make the global top five in Q2 [2] - The global handheld smart imaging device market is projected to reach 42.8 billion yuan in 2024, with an expected CAGR of 15.9% from 2020 to 2030, indicating a period of rapid growth compared to the low profit margins in the smartphone industry [2] Group 2 - OPPO faces significant challenges in entering a market dominated by DJI, Innosilicon, and GoPro, which collectively hold nearly 80% market share, with DJI's "Pocket" series being a well-established brand [3] - Industry analysts highlight that DJI's strong supply chain integration and cost control capabilities could lead to aggressive pricing strategies, making it difficult for new entrants to compete without significant differentiation [3] - OPPO's previous attempts to diversify into XR, IoT, and chip sectors have not achieved scalable market success, indicating potential risks in this new venture [3]