上海网信办整治楼市网络舆情 指导小红书、B站清理负面信息4万余条
Xi Niu Cai Jing·2025-12-05 09:40

Core Viewpoint - The Shanghai regulatory authorities are intensifying actions to regulate online discourse regarding the real estate market amid a significant adjustment period, focusing on the removal of misleading and harmful information related to the housing market [2] Group 1: Regulatory Actions - Since the launch of the special rectification action on November 14, over 40,000 pieces of harmful information related to the real estate market have been cleared from platforms such as Xiaohongshu and Bilibili [2] - More than 70,000 accounts related to real estate have been dealt with, including the closure of over 1,200 live streaming rooms [2][3] Group 2: Types of Violations - The regulatory actions target four main types of violations, including: 1. False Listings: Accounts using terms like "internal sources" and "far below market price" to lure users with significantly low price tags [4] 2. Exaggerated Policy Interpretations: Use of extreme expressions such as "the housing market is about to crash" to misinterpret normal policy adjustments and create panic [4] 3. Fabricated Transaction Information: Use of AI-generated or spliced fake images of properties and fabricated landlord interviews to create a false impression of available listings [4] 4. Misleading Live Streaming: Mislabeling specific areas of the Shanghai housing market during live streams, leading to distorted market expectations [4]