Group 1 - The core message revolves around the controversy regarding the opening and closing of stores by the restaurant chain Tasitin, with conflicting data reported by the third-party monitoring platform, Jihai Brand Monitoring [1][2] - Tasitin claims to have opened 968 new stores and closed 907 in the past 90 days according to Jihai, but disputes the accuracy of this data, stating that it has only closed 67 stores and relocated 238 as of November 2025 [1][4] - As of October 2025, Tasitin operates 11,124 stores across over 300 cities in China, with more than 28 million registered online members [5] Group 2 - Tasitin, established in 2012, specializes in Chinese hamburgers and has evolved from a small fast-food outlet to a leading brand in the hand-rolled Chinese hamburger category [5] - The brand integrates traditional Chinese culinary techniques with Western food concepts, aiming to present Chinese culture through its menu and store design [5] - Tasitin reserves the right to pursue legal action against Jihai for disseminating false data regarding its store operations [2]
塔斯汀辟谣90天关907家门店:数据失实
Mei Ri Jing Ji Xin Wen·2025-12-05 10:00