Core Viewpoint - The release of the new national standard for food delivery services has prompted major platforms like Meituan, Taobao Flash, and JD Delivery to collectively announce their commitment to implement the standard, aiming to enhance service quality and ensure fair competition in the industry [1][6]. Group 1: Industry Response - Major platforms have stated their active participation in the development of the new standard, emphasizing their commitment to fair competition, food safety, service quality, and stakeholder rights [1][6]. - The platforms will integrate the standard into their operational management and service processes, aiming to improve the management of merchants and delivery personnel, enhance consumer experience, and protect the rights of all parties involved [1][6]. Group 2: Regulatory Context - The new standard, titled "Basic Requirements for Delivery Platform Service Management," was issued by the State Administration for Market Regulation to address irrational competition and insufficient protection of delivery personnel's rights in the food delivery industry [2][7]. - The standard focuses on four key areas: merchant management, pricing and promotional behavior, labor management, and dispute resolution, aiming to enhance accountability and transparency within the industry [3][8]. Group 3: Expected Outcomes - The implementation of the standard is expected to improve service quality, enhance consumer rights protection, and shift platforms' focus from merely pursuing traffic to prioritizing service quality and user experience, contributing to sustainable industry development [4][9]. - The standard serves as a significant regulatory measure that provides a scientific basis for market supervision, promotes industry self-discipline, and fosters a fair competitive environment, which is crucial for the high-quality development of the platform economy [10].
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