“大字吸睛、小字免责”，这样的小把戏该退场了

Core Viewpoint - The article highlights the deceptive advertising practices of businesses that use large fonts to attract attention while hiding important disclaimers in small print, undermining consumer trust and damaging the overall market environment [2][9][10]. Group 1: Advertising Practices - The common advertising tactic of "big font for attraction, small font for disclaimers" has been summarized by the media as "three blows" [3]. - A smartphone brand advertised itself as the "king of backlighting" in large letters, but clarified in small print that this was merely a design goal, raising questions about the integrity of such claims [4]. - A clothing brand claimed to be the "global sales leader" for three consecutive years, with small print indicating that the data was based on an August 2023 survey, which seems misleading [6]. Group 2: Consumer Impact - This advertising strategy can lead to consumer rights violations, as consumers may easily fall into traps set by misleading large-font claims [7]. - When consumers realize they have been misled, they often face difficulties in asserting their rights, as businesses use small print disclaimers to defend themselves, leading to disputes [9]. - The prevalence of this practice has increased, causing consumers to develop distrust and caution in their purchasing decisions, which ultimately harms businesses' reputations [9]. Group 3: Regulatory Recommendations - There is a call for regulatory bodies to establish clear standards for advertising, ensuring that core product features, pricing, and promotional conditions are presented in a clear and discernible manner [12]. - The article emphasizes that the essence of business is integrity, and the foundation of advertising is truthfulness, urging companies to rely on quality products and sincere service rather than deceptive practices [12].