“十四五”期间山西省实物商品网上零售额年均增长24.1%

Core Insights - During the "14th Five-Year Plan" period, Shanxi Province's online retail sales of physical goods grew at an average annual rate of 24.1%, outpacing the national growth rate [1][3] - The advantages of e-commerce in connecting online and offline markets, bridging supply and demand, and linking urban and rural areas are becoming increasingly evident [1] Group 1: E-commerce Development - The Shanxi Provincial Department of Commerce is focusing on cultivating market entities, innovating business models, promoting consumption upgrades, developing rural e-commerce, and optimizing the development environment to drive high-quality e-commerce growth [3] - Since 2020, Shanxi has strengthened the management of live e-commerce bases, fostering a live e-commerce ecosystem and enhancing the sales capabilities of local live-streaming agencies [3] - In 2024, a joint initiative titled "Famous Products from Shanxi" will be launched, featuring 21 key tasks aimed at integrating e-commerce with local specialty industries [3] Group 2: Consumer Growth - Shanxi has created promotional events such as the "All Jin Shopping" online New Year goods festival, leveraging new models like influencer marketing and live e-commerce to provide diverse consumer choices [3] - These initiatives are expected to continuously stimulate consumer spending and unlock potential market demand [3] Group 3: Rural E-commerce - Since 2022, Shanxi has invested 1.47 billion yuan in developing 100 rural e-towns and establishing public service platforms for rural e-commerce [4] - The province has built 100 county-level e-commerce public service centers, covering a total area of 230,000 square meters, and has over 2,700 e-commerce enterprises registered [4] - Shanxi's rural e-commerce initiatives have been recognized as exemplary practices by the State Council for promoting high-quality development [4] Group 4: E-commerce Ecosystem - In 2023, Shanxi introduced an action plan to accelerate the integration of e-commerce systems and logistics delivery [6] - A key initiative includes subsidies for the logistics of agricultural products, which have led to a total subsidy of 120 million yuan, driving approximately 3.3 billion yuan in agricultural sales [6] - The logistics costs for major courier companies have decreased by 20% to 30%, enhancing the efficiency of the dual circulation of agricultural products and industrial goods [6]