Has DKNG Stock Been Good for Investors?

Core Viewpoint - DraftKings has significantly underperformed in the stock market, losing 36.95% over the past five years despite growth in the U.S. sports wagering industry [1][2]. Industry Overview - The U.S. sports betting industry is expanding, with legal sports betting available in 39 states, Puerto Rico, and Washington, D.C. [2] - The domestic sports betting industry generated $13.71 billion in sales last year, up from $11.04 billion in 2023, with total bets expected to reach $172.55 billion this year, increasing from $113.85 billion in 2023 [2]. Company Performance - DraftKings has faced challenges such as slowing revenue growth and consistent operating losses, highlighted by disappointing third-quarter results that fell below Wall Street forecasts [4]. - The company has struggled with unfavorable outcomes for bettors in the NFL and NCAA tournaments, which negatively impacted its financial performance [5]. Tax Environment - DraftKings and its competitors are facing increased taxation, with seven tax increases announced in six states since the start of 2024, including a graduated tax scheme in Illinois that imposes higher rates on larger operators [7][8]. Future Outlook - The emergence of prediction markets presents both challenges and opportunities for DraftKings. Analysts believe the company has been overly punished by market sentiment [9]. - DraftKings Predictions, a new product expected to launch soon, could tap into a $5 billion total addressable market in U.S. prediction markets, potentially generating $176 million in EBITDA for the company within three years [10]. - While prediction markets are not a complete solution to DraftKings' issues, successful execution could lead to long-term growth and recovery from past disappointments [12].