Zhong Guo Zheng Quan Bao·2025-12-05 12:16Core Insights - BYD is focusing on three core directions for future development: enhancing electric and intelligent technology, improving marketing capabilities, and expanding overseas markets [1][3]. Group 1: Technology and Innovation - The company emphasizes "technology as king," highlighting the increasing homogeneity in industry technology and the need for continuous innovation to maintain a competitive edge [2]. - BYD has a strong engineering team of 120,000, which is crucial for ongoing technological advancements and maintaining leadership in the market [2]. - The company plans to invest significantly in AI technology, focusing on manufacturing scenarios to drive its application in automotive and component manufacturing [4]. Group 2: Market Performance - In November, BYD's sales reached 480,200 units, a year-on-year decrease of 5.25%, while cumulative sales for the first 11 months of the year were 4.182 million units, reflecting a year-on-year increase of 11.3% [2]. - The company has successfully expanded its overseas market presence, with November overseas sales surpassing 100,000 units for the first time, reaching 131,900 units compared to 28,100 units in the same month last year [2]. Group 3: Marketing and Brand Strategy - The company acknowledges past marketing weaknesses and plans to enhance brand strength and competitiveness in high-end products while avoiding aggressive marketing tactics [3]. - BYD aims to build long-term brand recognition and consumer trust, even if it means sacrificing short-term market share [3].