奇瑞集团前11月销量256万辆 新能源突破80万辆增69.4%

Core Insights - Chery Group reported a total vehicle sales of 272,536 units in November, with new energy vehicles (NEVs) sales reaching 116,794 units, marking a year-on-year growth of 50.1% and setting a new historical record [1][13] - Cumulative sales from January to November reached 2,561,465 units, representing an 11.1% year-on-year increase, while NEV sales totaled 814,685 units, up 69.4% year-on-year [1][13] - Chery continues to lead in exports, with 136,728 units exported in November, a 30.3% increase, maintaining its position as the top exporter of Chinese automobiles [1][13] Sales Performance - Chery brand sold 165,511 units in November, with a cumulative total of 1,543,069 units for the year [3][15] - The Exeed brand sold 12,021 units in November, totaling 109,466 units year-to-date [3][15] - The Jetour brand achieved sales of 55,088 units in November, with a cumulative total of 573,739 units [3][15] - The iCAR brand sold 11,428 units in November, accumulating 90,451 units for the year [3][15] - The Zhijie brand sold 11,761 units in November, with a total of 82,348 units year-to-date [3][16] Product Strategy - Chery Group is focusing on a dual-track strategy of "new energy + new fuel," launching the fifth-generation Tiggo 8 and various new energy models to meet global market demands [5][18] - At the 2025 Guangzhou Auto Show, Chery showcased 34 key models across its five brands, covering mainstream segments such as sedans, SUVs, and off-road vehicles [5][18] Technological Advancements - Chery is advancing its smart technology integration across its vehicles, with significant developments in intelligent driving, AI models, and smart cockpits [7][20] - The Exeed ET5 was awarded the "World's Top Ten Smart Cars" title, highlighting Chery's commitment to innovation in the automotive sector [9][21] User-Centric Approach - Chery is enhancing its "people, car, home" ecosystem by incorporating user feedback into product development, with over 500,000 users participating in the Wind Cloud A9L project [8][22] - The company is fostering community engagement through various brand activities, transforming users from participants to co-creators [8][22] Global Strategy - Chery is transitioning from "product export" to "brand export," with a focus on establishing a strong global presence [10][25] - The launch of the Zongheng G700 in Dubai signifies Chery's entry into the luxury off-road market, receiving positive feedback from local consumers [10][25] Future Outlook - As 2025 approaches, Chery aims to accelerate its transformation into a globally trusted high-tech ecological group, emphasizing long-term strategies in new energy, smart technology, and global innovation [13][27]