破局外部市场——金川集团信息与自动化工程公司1亿元中标额背后的故事

Core Insights - The company achieved a significant milestone by securing external project bids totaling 100 million yuan from January 2024 to October 2025, validating its customized solutions and full-chain service model in the Northwest market [1][14] - The company has made a remarkable breakthrough in expanding its external market presence, particularly in the chemical sector and the Xinjiang mining market, establishing a strong "Jinchuan brand" in automation, information technology, and engineering contracting [1][14] Chemical Sector Expansion - The company successfully won a 23 million yuan project with Baide Chemical, marking its first large-scale EPC project in the chemical industry, focusing on the procurement and installation of equipment for nitrate production lines [2][15] - The project required extensive on-site engagement and adaptation of automation control experiences from the non-ferrous sector to meet the stringent safety and precision requirements of the chemical industry, resulting in a successful delivery and positive client feedback [4][17] Xinjiang Market Development - In 2025, the company secured two major automation projects in Xinjiang, totaling over 20 million yuan, and successfully won a consulting project for the Xinjiang Nonferrous Procurement Platform, achieving dual breakthroughs in automation and information technology [5][18] - The Xinjiang Huao Mining project, located at a high altitude with extreme weather conditions, required customized solutions to ensure equipment durability and system stability, leading to significant improvements in mining efficiency and product quality [5][18] Integrated Service Model - The company emphasizes a full lifecycle integrated service model, providing comprehensive solutions from top-level planning and consulting to engineering implementation and intelligent operation, which enhances its competitive edge in the market [10][25] - The company has developed over 400 proprietary technical solutions and standards, completing more than 3,000 high-quality industry projects, establishing over 100 industry benchmarks [25] Market Strategy and Client Engagement - The company has built an efficient external sales system centered around a "marketing-solution-delivery" triangle, ensuring close collaboration among teams to enhance market responsiveness and customer satisfaction [11][23] - Continuous client engagement through regular technical exchanges and follow-ups has fostered strong relationships, leading to repeat business and positive word-of-mouth [10][22] Future Outlook - The company aims to leverage its successful experiences in serving the Jinchuan Group to develop more universally applicable industry solutions, contributing to the digital and intelligent development of the non-ferrous metal industry [25]