迈向“不惑之年” 浙江南浔木业何以成发展“心头好”？

Core Viewpoint - The city of Nanxun in Huzhou, Zhejiang Province, has been officially designated as the "Capital of High-End Custom Home Furnishings in China," marking a strategic transformation from traditional wood processing to high-end custom home furnishings [1]. Group 1: Industry Transformation - Nanxun's wood industry has evolved through several stages, from a focus on plywood in the 1980s to the establishment of a reputation as "China's Capital of Wood Flooring" in the early 2000s, with over 2,000 related enterprises [1]. - The industry faced challenges such as structural issues, shrinking profits, and increased environmental pressures, leading to a "bottleneck period" starting in 2010 [1]. - In 2017, a decisive industrial restructuring campaign was launched, resulting in the closure or relocation of over 3,400 out of nearly 4,000 wood-related enterprises, which laid the groundwork for future growth [1]. Group 2: Innovation and Digital Transformation - Companies like Zhejiang Mucheng Mulle Intelligent Technology have implemented digital transformations, achieving real-time data presentation and creating a "digital twin" of the factory, which enhances production monitoring and quality analysis [2]. - Innovations in the industry include a 30% year-on-year sales increase for Shangchen Flooring through a "water-based" green process, and reduced order delivery times by half for Liuheyuan Wood Industry due to technological upgrades [4]. Group 3: Government Support and Policy Initiatives - The local government has actively supported enterprises by handling administrative procedures, transforming the process from "businesses running" to "government running" [4]. - Nanxun has introduced various policies, established a home furnishing association, built environmental facilities, and hosted global high-end design conferences to systematically enhance the industry [4]. - By 2024, Nanxun has cultivated 2 national-level green factories, 27 national high-tech enterprises, and 12 provincial-level specialized and innovative enterprises, along with 13 provincial innovation platforms [5]. Group 4: Future Outlook - The wood industry in Nanxun is positioned to leverage its complete industrial chain and increasing investment in technological upgrades to maintain its core position in high-quality development [5]. - The integration of artificial intelligence and virtual simulation is expected to provide new opportunities and empower traditional wood industries, transforming them into vibrant sunrise industries [5].