以场景为媒引凤来，深圳文旅与商贸主题招商激活千亿投资潜力

Core Insights - The 2025 Shenzhen Global Investment Promotion Conference focused on cultural tourism and commerce, attracting nearly 300 representatives from relevant sectors, showcasing 306 project opportunities, and signing several key cooperation agreements to enhance Shenzhen's status as an international consumption center and world-class tourism destination [1][18]. Group 1: Event Overview - The event was themed "Scene Symbiosis · Opportunities in Shenzhen" and was held at the Shenzhen Convention and Exhibition Center on December 5 [1]. - The conference featured a performance of the original dance drama "Yongchun" and a 3D promotional video titled "Next Stop Shenzhen," highlighting the city's cultural innovation and openness [2]. Group 2: Strategic Directions - Shenzhen's cultural tourism sector aims to achieve significant growth by focusing on four strategic directions: developing world-class cultural facilities, becoming an international performing arts hub, diversifying tourism offerings, and fostering emerging industries like sports and outdoor activities [4]. Group 3: Policy Support - The Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism, and Sports emphasized a comprehensive policy support system to provide full-cycle assistance to enterprises [5]. - Recent data showed that Shenzhen's retail sector has seen substantial growth, with total retail sales exceeding 1 trillion yuan for two consecutive years and the wholesale and retail industry expanding from 4 trillion yuan to 6 trillion yuan [6]. Group 4: Regional Collaboration - The Luo Hu and Bao An districts are leveraging their unique advantages to create a complementary development model, enhancing Shenzhen's cultural tourism and commerce [10]. - Luo Hu plans to develop a vibrant urban area by integrating commerce and culture, while Bao An is transitioning from an industrial zone to a cultural tourism and commerce innovator [12]. Group 5: Investment Opportunities - The conference highlighted 306 specific investment projects across various sectors, including major cultural venues, digital tourism, and smart business districts, providing tangible opportunities for investors [13]. - Key projects promoted included the Qianhai Ice World, the Luo Hu Dawangtong Ecological Integration Zone, and the Shenzhen City Duty-Free Shop, each designed to enhance the city's tourism and economic landscape [15]. Group 6: Collaborative Efforts - The event resulted in multiple cooperation agreements, with Luo Hu and Bao An districts signing contracts with six enterprises each, indicating a strong collaborative effort to build a robust ecosystem for cultural tourism and commerce in Shenzhen [18]. - The conference showcased Shenzhen's commitment to connecting global resources and creating a vibrant market environment, inviting global enterprises and investors to collaborate [18].