Core Viewpoint - Samsung's new Galaxy Z TriFold smartphone faces significant market scrutiny and criticism, particularly from tech influencer Luo Yonghao, as it attempts to compete in the high-end market against Huawei's offerings. The shift in market share dynamics highlights Samsung's declining presence in China, which has become the largest market for foldable smartphones globally [1][3]. Group 1: Product Overview - The Galaxy Z TriFold features a dual-hinge design that allows it to unfold into a tablet-sized device, with a launch price of approximately 3.59 million KRW (around 17,302 RMB or 2,450 USD) set for December 12 in South Korea [1]. - The device boasts a thickness of only 3.9 mm when unfolded and includes a 5600 mAh battery, marking the largest battery capacity for Samsung's foldable phones to date [2]. Group 2: Market Position and Strategy - Samsung's market strategy contrasts with Huawei's localized approach, focusing on global product line standardization and scale innovation, which has led to concerns about product-market fit in China [3]. - As of Q3 2025, Samsung is absent from the top five smartphone manufacturers in China, a stark contrast to its 20% market share in 2013 [4][6]. Group 3: Historical Context and Challenges - Samsung's decline in China began around 2016, exacerbated by the Note 7 battery incident and the rise of local brands like Huawei and Xiaomi, leading to a market share drop to below 1% by 2022 [5]. - Despite regaining the top position globally with a 20.8% market share in 2023, Samsung's struggles in the Chinese market are attributed to intense competition and a lack of localized strategies [6][9]. Group 4: Future Outlook - The success of the Galaxy Z TriFold in China remains uncertain, as Samsung's internal challenges and market dynamics pose significant hurdles [10].
折叠屏战争进入“三折时代”,三星却已输掉中国市场
Feng Huang Wang Cai Jing·2025-12-05 13:50