MPV市场迎来大结局！至境世家上市43.99万起，定义旗舰MPV标准的依然是别克

Core Viewpoint - The domestic MPV market is shifting from competition based on "space" and "performance" to a comprehensive competition focusing on "luxury," "comfort," and "intelligence," with the launch of Buick's flagship MPV, the Zhijing Shijia, marking a potential conclusion to the traditional MPV era [1][3]. Group 1: Product Launch and Market Positioning - The Zhijing Shijia is priced starting at 439,900 yuan, breaking the traditional luxury MPV pricing myth and showcasing Buick's confidence in competing with high-end MPVs [3]. - The vehicle is positioned as a high-end product under Buick's new energy sub-brand, aiming to redefine the flagship MPV segment with advanced technology and luxury features [6][8]. Group 2: Technical Specifications and Features - The Zhijing Shijia features a large body size of 5260×2023×1820mm and a wheelbase of 3160mm, providing a spacious and luxurious experience [10]. - It incorporates innovative features such as a cloud platform-style ultra-low hospitality suspension and a "Five Constants" health cabin, which includes constant temperature, humidity, oxygen, cleanliness, and quietness for enhanced passenger comfort [18][20]. - The vehicle is equipped with a powerful "Zhenlong" hybrid dual-motor four-wheel drive system, delivering 462 kW and 775 Nm of torque, with a 0-100 km/h acceleration time of just 5.8 seconds [24]. Group 3: Safety and User Experience - The Zhijing Shijia boasts a robust safety structure with a high-strength steel and aluminum alloy composition, achieving a 77.3% total ratio, and has undergone extensive safety testing to meet high safety standards [26]. - It features a comprehensive infotainment system with multiple screens, supporting interactive and immersive entertainment experiences for passengers [16][22]. Group 4: Market Strategy and Consumer Engagement - The launch strategy includes limited-time offers valued up to 62,000 yuan, aimed at attracting early adopters and enhancing customer engagement [27][28]. - The vehicle is positioned to meet the evolving needs of high-net-worth families, emphasizing a shift towards health-focused family travel in the new energy MPV market [27].