Believe: Macy’s Posts Best Growth In Three Years as ‘Reimagine’ Strategy Pays Off

Core Insights - Macy's reported its strongest growth in over three years during the third quarter, marking its third consecutive quarterly sales beat, indicating a successful turnaround strategy [1][5] Company Strategy - Macy's is implementing a turnaround strategy focused on reducing the number of locations while enhancing the quality of remaining stores, planning to close around 150 low-performing locations by 2027, with nearly 70 closures already this year [2] - The "Reimagine" campaign has revitalized 125 stores, which is about one-third of the 350 locations the company aims to keep open globally [3] Financial Performance - Comparable sales growth for the third quarter increased by 3.2%, or 3.4% when excluding non-strategic locations, with Bloomingdale's achieving a 9% year-over-year sales growth [5] - Macy's has raised its annual net sales guidance to a range of $21.48 billion to $21.63 billion, up from a previous range of $21.15 billion to $21.45 billion, although this projection is slightly below last year's figures due to anticipated store closures [5] Consumer Outlook - Despite an upgraded outlook, Macy's anticipates a "more choiceful consumer" in the fourth quarter, influenced by tariff-induced price hikes and rising economic anxiety, although its middle to upper-income consumer base has shown resilience [3]