抖音生活服务“洗浴季”最高补贴5%，助力20000余商家冬日经营爆发

Core Insights - The article highlights the rising trend of "warm economy" as temperatures drop, with Douyin (TikTok) promoting winter bathing services through various initiatives [1][7] - Douyin's "Bathing Season" campaign features significant subsidies and promotional activities to boost user engagement and merchant sales [1][5] Group 1: Market Trends - Douyin's data shows a 36% year-on-year increase in search volume for "bath centers," with transaction value rising by 64% during the campaign period from September 1 to October 24 [1] - The campaign targets user needs for winter warmth and relaxation, positioning bathing and massage services as essential lifestyle choices rather than mere leisure options [2] Group 2: Promotional Activities - The "Bathing Season" includes over 30,000 discounted group purchase packages, with prices starting as low as 49 yuan, catering to various user scenarios such as personal relaxation and family outings [3][2] - Users can access promotional offers through Douyin's app, with opportunities to win additional rewards by sharing their bathing experiences on social media [4] Group 3: Merchant Support - Douyin provides over 100 million yuan in subsidies to participating merchants, including cash and traffic support, to enhance their visibility and sales during the campaign [5][6] - Merchants are encouraged to create bundled offers that combine bathing services with entertainment options, reflecting consumer demand for comprehensive leisure experiences [8]