质量品牌 | 海南控股旗下网营科技斩获2025金旗奖两项金奖

Group 1 - The core theme of the 2025 Golden Flag Award is "Awakening Internal Motivation," promoting brands to deepen their internal capabilities and build resilience through cycles [4][14] - NetEase Technology, in collaboration with its partners Big Pet Love and Royal Baby, won the "Effective Marketing Case Gold Award" and "Media Investment Case Gold Award" for its outstanding growth achievements [2][12] - The recognition of NetEase Technology's efforts to activate product and innovation capabilities marks a new milestone in quality brand building [4][14] Group 2 - Big Pet Love faces dual challenges of high-end positioning and scale expansion in an increasingly competitive pet deworming market, with rising customer acquisition costs [6][16] - NetEase Technology employs a core strategy of "emotional value connection + product professional endorsement," creating key events to enhance user interaction and amplify brand presence [6][16] - Royal Baby is focusing on the organic market segment, leveraging its unique natural value to achieve growth despite market segmentation [8][18] Group 3 - NetEase Technology aims to build sustainable growth capabilities by leveraging insights, a holistic approach, and digital intelligence, collaborating with more brands for mutual success [10][20]