最高荣誉！知味斋入选中国民族品牌饭店并获评“至樽”称号

Core Viewpoint - The Zibo Zhiweizhai Grand Hotel has been awarded the title of "Chinese National Brand Hotel," becoming the first establishment in Zibo to receive this national honor, which signifies its strong brand value, market position, cultural heritage, and future development potential [1][2] Group 1: Recognition and Evaluation - The "Chinese National Brand Hotel" evaluation aims to select benchmark enterprises that represent the essence of Chinese culinary culture and possess outstanding brand influence and market competitiveness [1] - The evaluation system is rigorous, assessing multiple dimensions including cultural heritage, brand building, service quality, operational management, and social benefits, with "至樽" being the highest honor [1] Group 2: Cultural Heritage and Innovation - Zhiweizhai Grand Hotel is recognized for its deep cultural heritage and relentless pursuit of quality, serving as an important inheritor and innovator of Shandong cuisine [1] - The hotel focuses on protecting and inheriting classic Shandong culinary techniques while innovating based on tradition, integrating modern dietary health concepts to create a unique dish system that combines traditional charm with modern appeal [1] Group 3: Brand Building and Market Impact - The brand "Zhiweizhai" has transcended its identity as merely a restaurant name, becoming a symbol of culinary memory and cultural sentiment in Zibo and the Shandong region [1] - The establishment has built a comprehensive brand image through a warm and elegant dining environment and meticulous hotel service processes, earning widespread trust and reputation among consumers [1] Group 4: Future Aspirations - The general manager of Zhiweizhai, Feng Juanning, stated that receiving this honor marks a "new starting point" for the hotel, indicating a commitment to higher standards, enhanced service, and expanded brand influence to drive industry development [2] - The successful experience of Zhiweizhai may provide valuable insights for the branding and quality development of the regional catering industry [2]