外卖平台“新国标”发布，专家：具备较强的实操性，但也面临劳动者权益保障与平台成本冲突等挑战

Core Viewpoint - The newly approved national standard for food delivery platforms aims to address key issues in service management, including merchant management, pricing behavior, delivery personnel rights protection, and consumer rights protection [1][3]. Group 1: Standard Implementation - The standard has been accepted by major platforms such as Taobao Shanguo, Meituan, and JD Delivery, indicating its practical applicability [1]. - The standard emphasizes that platforms cannot force merchants to participate in promotions or transfer promotional costs to merchants or delivery personnel [1][4]. - It includes provisions to optimize platform scheduling algorithms to alleviate delivery pressure, ensuring that delivery personnel are not forced to work overtime [1]. Group 2: Impact on Market Dynamics - The introduction of the standard is expected to improve the governance of the food delivery market, addressing issues related to merchant qualification, fair trading rights, and delivery personnel rights [3]. - Experts believe that the current market structure, characterized by a "three-way split," is healthy and unlikely to change significantly due to the new standard [4]. - The standard's implementation may require additional resources from both platforms and regulatory bodies to ensure compliance and address challenges such as labor rights and pricing regulation [4].