智能马桶成居家新宠

Core Insights - The smart toilet market in China is rapidly growing, with the country becoming the largest producer and consumer globally, expecting an annual production of 13.72 million units in 2024, a year-on-year increase of 8.5% [1] - The demand for "light smart" toilets is surging, with production expected to reach 3.913 million units in 2024, a staggering increase of 144.6%, accounting for 28.5% of the total industry output [3] - Domestic brands are increasingly competitive, with local standards showing advanced performance in several key metrics compared to international standards, particularly in energy consumption and product safety [4][5] Industry Trends - The smart toilet segment is evolving with enhanced features such as voice control, heated seats, and warm water cleaning becoming standard offerings [2] - The market is witnessing a shift towards "light smart" toilets, which offer essential functionalities at a lower price point, appealing to a broader consumer base [3] - The introduction of a grading system for product quality in China is expected to drive manufacturers to improve their offerings, thereby enhancing overall industry standards [5] Consumer Preferences - Consumers prioritize practical features like heated seats and warm water cleaning, with many opting for simpler models that meet basic needs [3][8] - The price range for popular smart toilets is between 2,000 to 3,000 yuan, with promotional pricing making advanced models more accessible [2] - There is a growing awareness among consumers regarding product certifications, with a focus on purchasing items that meet the new 3C certification standards effective from July 2025 [7] Quality Assurance - Recent testing indicates that domestic brands excel in core performance metrics such as flushing efficiency and antibacterial properties, positioning them alongside top international brands [6] - The establishment of comprehensive standards for smart toilets in China is aimed at ensuring product safety and performance, which is crucial for consumer trust [5][6] Purchasing Guidance - Consumers are advised to look for 3C certification and to be cautious of products lacking this certification, as they may pose safety risks [7] - Key considerations when selecting a smart toilet include water efficiency ratings, pit distance compatibility, and whether the model includes a water tank, which affects performance under varying water pressure conditions [9][10]