平台服务管理迎来新国标——破解外卖行业健康发展痛点

Core Viewpoint - The introduction of a national standard for food delivery platform service management aims to address issues such as "ghost restaurants," irrational competition, and insufficient protection of delivery workers' rights, thereby promoting healthy development in the food delivery industry [1][2]. Group 1: Industry Issues - "Ghost restaurants" refer to food delivery businesses without physical dining spaces or those that have closed but remain active on delivery platforms, threatening legitimate businesses and consumer rights [2]. - The new national standard enhances merchant entry management by requiring businesses to provide relevant certification and verify their actual operating environment, with compliant merchants marked as "dine-in" [2]. - The standard mandates platforms to publicly disclose merchants' valid operating qualifications and strengthen food safety risk identification, ensuring ongoing dynamic audits of merchant operations [2]. Group 2: Platform Responsibilities - The standard specifies that platforms must bear the costs associated with promotional activities like discounts, preventing the transfer of these costs to merchants or delivery workers through increased service fees [2]. - It prohibits platforms from using exaggerated marketing tactics, such as hidden fees or misleading promotions, to attract users [2]. Group 3: Worker Rights Protection - The rights of delivery workers have gained significant attention, with the standard addressing issues like long working hours and high work intensity by optimizing platform scheduling algorithms and ensuring fair labor income [3]. - The standard includes provisions for "time compensation" for orders delayed due to slow food preparation, alleviating pressure on delivery times [3]. Group 4: Implementation and Oversight - The effectiveness of the standard relies on its execution, with regulatory bodies committed to training platforms on the new requirements and integrating the standard into compliance evaluation systems [3]. - Regulatory authorities will enhance supervision to ensure adherence to the standard and share successful implementation experiences as a model for national platform economy governance [3].