法媒：中国智能手机持续进军欧洲高端市场

Group 1 - Chinese smartphone brands are making significant inroads into the high-end market in France, showcasing their new models in prominent locations to enhance brand visibility [1][2] - A new smartphone model from a Chinese brand is set to be sold in France for €1199, featuring advanced specifications such as a 6.7-inch screen and the latest Qualcomm chip, with aspirations to rank among the top five in the market by 2027 [1] - The average market share of Chinese smartphone manufacturers in Europe is around 20%, with brands like Xiaomi, Realme, OPPO, and Honor competing against Apple and Samsung [2] Group 2 - Chinese manufacturers are focusing on technological innovations that appeal to consumers, such as camera quality, battery life, and fast charging, even at the cost of profit margins [2] - Honor plans to invest $10 billion over the next five years to integrate AI technology into its smartphones, which is seen as a strategy to enhance brand presence rather than solely dominating technology [2] - Brand image remains a challenge for Chinese smartphones, often perceived as low-end; companies are adopting various marketing strategies, including sponsorships and partnerships, to improve brand recognition [3]