2025“苏新消费·暖冬购物季”启幕 “苏品苏货”现场引发“下单潮”

Core Insights - The "2025 Su Xin Consumption·Warm Winter Shopping Season" has been launched in Suzhou, featuring over 300 enterprises and a total of more than 4 billion yuan in consumer vouchers over the next four months [1][2] - The event aims to enhance the visibility of "Jiangsu Good Products" through various new retail models, including live streaming and customized scenarios, with significant participation from major platforms like JD.com and Tmall [1][3] Group 1: Event Overview - The shopping festival is organized by the provincial commerce department and local government, showcasing products from 13 cities in Jiangsu [1] - A supply-demand matching event called "Su Pin Su Huo" saw over 100 buyers placing orders on-site, indicating strong market interest [1][3] Group 2: Policy and Financial Support - The provincial government has introduced ten welfare activities, including a car renewal subsidy of up to 10,000 yuan and a new round of prize-winning fuel vouchers [2] - Jiangsu Bank and Jiangsu UnionPay announced financial measures to support consumption, including a 12 million yuan fund for promotional activities and 2 million yuan in discounts for online shopping [6] Group 3: Consumer Trends and Innovations - The event features innovative consumption scenarios, such as live demonstrations and interactive experiences, to engage consumers [5] - The "Su Pin Su Huo" brand system has selected 1,160 brands, achieving a cumulative transaction volume exceeding 6.5 billion yuan [4] Group 4: Market Performance - From January to October, Jiangsu's total retail sales of consumer goods reached 38,816.8 billion yuan, marking a 4.0% year-on-year growth, maintaining the top position in the country [2] - Nanjing has been recognized as a pilot city for international consumption environment construction, further enhancing Jiangsu's consumer landscape [2]